More and more people are buying from dollar stores, pure and simple. In fact, for the past few years, the data has clearly shown how dollar stores have seen explosive growth not just from the low-income segment, but even among well to-do millennials, who are buying more and more of their groceries from dollar stores.
Instead of seeing your customers leave to buy from dollar stores competing with your own product line of essentials, you can use this to your advantage by adding a dollar item section to your own store. This way, you can keep your customers, increase upselling, boost foot traffic, and most importantly, increase sales. In this article, we show you how to do exactly that!
Why are Consumers Spending More and More at Dollar Stores?
Consumer spending is changing. When it comes to essentials, people are spending differently. Those from the lower income brackets have an obvious essential need to minimize cost, while those from higher income brackets would rather minimize their expenses for essentials and spend that extra money on other things.
Basically, people are shopping smarter, and the age of consumers paying extra for ‘brand' items just isn't true for essentials anymore.
Dollar stores are offering more. Over the past decade, dollar stores have significantly increased their product line to focus on offering all the essentials a household needs. With over 75% of their inventory being made up of everyday necessities, dollar stores have made it convenient for consumers to stop in and ‘fill up' with frequent shopping trips.
Dollar Product Sections – Why Supermarkets, Convenience Stores, and Any Retailer Must Have One!
Instead of seeing your customers flock to buy their groceries from dollar stores, you can compete with them by having your own dollar product program or section. It's common sense. Your customers are spending more of their money at dollar and dollar-plus stores, so why not offer a dollar product program for your own customers?
Here are some key reasons to add a dollar item section for your store:
This is what consumers want! As the research giant GlobalData Retail shows, dollar store sales have had a whopping 50% growth rate between 2010 and 2015, compared to just 17% growth during the same period for the retail industry as a whole.
More data like this has been rolling in for the past 3 years and it clearly shows, without any doubt, that consumers are spending more and more on dollar items for their essentials.
To avoid losing sales. As large supermarket centers have learned the hard way, if you provide essentials like household goods as a part of your product line, you will lose out if you're not offering alternatives to brand name products.
When it comes to essentials, consumers are spending less on brand names, and more on discount items. If you don't offer discount alternatives, you will be losing out on significant sales opportunities.
It's simple to add a dollar item section. Adding a dollar product program section to your store has never been easier. Because of increased demand for dollar product programs among our own clients (retail store owners like you), we now offer several dollar product programs and planograms that make a great addition to any supermarket, convenience store, gas station, independent pharmacy, or retailer.
Dollar Product Program - Add a Dollar Item Section to Your Store Today!
International Wholesale offers several dollar product program sections for your store. Specifically, we supply the actual dollar item products at wholesale rates. And we also offer the planogram allowing you to organize your dollar item section in the most effective manner possible.
Our dollar product program sections include several categories such as:
✔ General Household Goods. We offer a dollar item section – a ready-to-buy planogram with products – for general household goods that include disposable products such as garbage bags, foam plates, aluminum foil, plastic cups, and more.
✔ Household Cleaning Products. In addition to adding a dollar item section for general household goods, you can also add a dollar item section for household cleaners like detergent, dishwashing soap, trigger cleaners, and other cleaning product essentials.
✔ Personal Care, Health, and Beauty Products. We also offer a ready-to-buy planogram with dollar items that contains high demand personal care products such as razors, handsoap, tooth brushes, razors, and more.
By offering these ready-to-buy-and-display dollar item products, we make it as easy as possible for you to add a dollar item section to your store.
Adding a Dollar Product Section to Your Store has Never Been Easier:
Visit our Dollar Product Program Page to Get Going!